Public Image = Membership = Foundation Giving

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TELL ROTARY'S STORY

We have a powerful story to tell, and it’s up to all of us to protect, promote, and deliver our message in all of our interactions. By speaking, writing, and designing in a unified voice and look, we ensure that our communications are unmistakably Rotary.
Did you know that Rotary updated its logo in 2014 and did away with the logo that includes a two-color "wheel"? In many things, retro is cool, but when it comes to brand recognition it is important to be current.
Applying a consistent and clear Rotary style in all of our communications is vital to strengthening our image and enhancing our reputation as a world-class organization. The Rotary Brand Center offers downloadable resources and guidelines that allow each club and district to work independently while maintaining a consistent identity throughout the organization.
Proper use of the Rotary logos will create a consistent image in our messages to members and the public! As you prepare messages (digital, print, meeting signs, posters, newsletters, webpages, Facebook, etc..) please use the "New" Rotary Logos.
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If you are on Facebook, you have seen impersonations of your friends, and maybe even yourself! In an attempt to stifle that ongoing problem, Facebook uses automated systems to search for impersonations and shut them down. Unfortunately, that has become a problem for some Rotary clubs and districts, including our own District 6000 page two years ago. Over the last few years there have been hundreds of club and district Facebook pages that have been removed by this automated system. The removals are based on "impersonating" Rotary International - however this is not a Rotary International issue. This is from Facebook and getting the page restored can be difficult because of the automated systems. Here are some guidelines and instructions on how to attempt to recover your page: Facebook Page Help.
If you haven't had your page removed, we want to make sure you are in the best position to prevent this from happening. Do not use the Master Brand (WHEEL) as your profile picture! Use your club logo that includes your Rotary Club of NAME instead. Use the Brand Center or find your clubs logo on our Logos and Branding Page. Please refrain from searching the internet and use pictures found from other sights. Logos from other sights may not be in compliance with Rotary International's Brand Guidelines. Remember, if the "wheel" is Gold and Blue - then it is OLD, not NEW!
Rotarians - People of Action!

What is Public Image?

Public Image (PI) is what forms other's opinion of you - or your Rotary Club. What factors into PI? EVERYTHING 
The District Team is here to help you achieve your goals using Public Image Tools to attract members and increase The Rotary Foundation giving. You can reach the PI team by emailing D6000PublicImage@gmail.com

Need a Logo?

Below is a link to all of the Rotary District 6000 logos including the Action Team logos and Club logos. 
If you need to create a different logo, visit the Brand Center.